Something New From Sage
It's difficult to fully appreciate the beauty of the fish we seek-a wild trout's jeweled radiance, a striper's robust profile, the immaculate chrome of a fresh-run steelhead-without coming to some kind of understanding about the places they live. Ultimately, these fish are the very essence of their home waters.
With this in mind, we as a company are working to become better caretakers of the water we love so much. If you hold in your hands our 2008 catalog, you will see one small but pronounced example of our efforts. Produced with soy ink on chlorine-free, 100% post-consumer recycled paper by a Forest Stewardship Council-certified printer, this publication makes a significantly lower impact on the environment than our traditional catalog. Our hope is that you'll see the value of what we're doing and refer here, to our website, for the full lineup of rods, reels and other gear.
Will this change the world? Not by a long shot. We understand the small steps we're taking-such as doing away with paper order forms or replacing worn office carpet with sustainable products-won't save the environment on their own. But it's a start. We're also continuing our support of groups like the Hoh River Trust, the Haig-Brown
Institute, the Federation of Fly Fishers and Trout Unlimited. And, as one of 37 companies making up the Sportsman's Alliance for Alaska, we're committed to fight the disastrously planned Pebble Mine in Bristol Bay. Small steps, yes. But we think they're in the right direction.
If it only makes a small difference, you may ask, why would we give up something as important as our catalog? Or go out of the way to make our day-to-day work more difficult? Or spend valuable time and resources on projects that will never generate a profit? The only answer is another question: As a company of people who live to fish,
how could we not?
See you on the water.
With this in mind, we as a company are working to become better caretakers of the water we love so much. If you hold in your hands our 2008 catalog, you will see one small but pronounced example of our efforts. Produced with soy ink on chlorine-free, 100% post-consumer recycled paper by a Forest Stewardship Council-certified printer, this publication makes a significantly lower impact on the environment than our traditional catalog. Our hope is that you'll see the value of what we're doing and refer here, to our website, for the full lineup of rods, reels and other gear.
Will this change the world? Not by a long shot. We understand the small steps we're taking-such as doing away with paper order forms or replacing worn office carpet with sustainable products-won't save the environment on their own. But it's a start. We're also continuing our support of groups like the Hoh River Trust, the Haig-Brown
Institute, the Federation of Fly Fishers and Trout Unlimited. And, as one of 37 companies making up the Sportsman's Alliance for Alaska, we're committed to fight the disastrously planned Pebble Mine in Bristol Bay. Small steps, yes. But we think they're in the right direction.
If it only makes a small difference, you may ask, why would we give up something as important as our catalog? Or go out of the way to make our day-to-day work more difficult? Or spend valuable time and resources on projects that will never generate a profit? The only answer is another question: As a company of people who live to fish,
how could we not?
See you on the water.
